If you ask any kid what they want to do when they grow up, they will likely say that they want to become a content creator, influencer, or streamer. A couple of months ago, I stumbled upon this tweet from the content creator: Eddy Burback, and I think it perfectly summarizes why most people want to become content creators.
As newer approaches to content monetization emerge, do you see revenue streams from digital products breaking out of aggregators anytime soon? Many of these platforms seem to have powerful vendor lock-in effects from the logistics of moving large audiences across platforms
Couldn’t agree more.
Nice overview Blake!
What’s your read on tools like community.com? I’m seeing more creators (especially on YouTube) use cell phone numbers to simulate a more direct relationship with fans, but not sure what the creators’ primary use case is (merch sales? drive immediate views?) or how the company measures success.