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As newer approaches to content monetization emerge, do you see revenue streams from digital products breaking out of aggregators anytime soon? Many of these platforms seem to have powerful vendor lock-in effects from the logistics of moving large audiences across platforms

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Couldn’t agree more.

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Nice overview Blake!

What’s your read on tools like community.com? I’m seeing more creators (especially on YouTube) use cell phone numbers to simulate a more direct relationship with fans, but not sure what the creators’ primary use case is (merch sales? drive immediate views?) or how the company measures success.

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